A prospective student in Delhi opens their phone tonight and types into ChatGPT: “Which private universities in India offer the best MBA with strong placement records?” — Your university either appears in that answer, or it does not. This article explains what you need to do to make sure you appear. We have spent years helping universities […]
Student recruitment strategies are evolving at a rapid pace. Educational institutes once relied on traditional outreach, campus fairs, and word-of-mouth to fill their classrooms. Today, the digital landscape has transformed how schools connect with prospective students, making data-driven marketing in education not just an advantage, but a necessity. In this blog, we’ll explore the challenges
Education lead generation is the process of identifying prospective students, capturing their interest, and collecting their contact information so your admissions team can nurture them toward an application and, ultimately, enrolment. In practice, it means everything that brings a student into your pipeline: a Google search that lands on your course page, a Facebook ad that