Scaling Enrollments at Speed: How Ganpat University Captured 15,000+ Leads in 3 Months
Project Overview
Ganpat University, a leading educational institution in Mehsana, aimed to boost admissions and increase awareness about its wide range of programs. The objective was ambitious, it was to achieve 6,000+ admissions within a tight three-month window.
Scope of Work
PPC Services
Social Media Ads
Client Services
Challenges Faced
Managing 55 different campaigns with a target of securing 6000 admissions in just 3 months was a massive challenge.
The real hurdle lay in giving each campaign the focused attention it needed while maintaining high quality lead generation under tight timelines.
While the task appeared overwhelming at first, through persistence, deep analysis, and constant optimization, we turned the challenge into a success story.
Our Approach
- Created dedicated landing pages for each course, featuring detailed program information and clear calls to action.
- Conducted deep keyword research to ensure high-intent search targeting.
- Launched a combination of Search, Display, and Call Extension campaigns across Google Ads.
- Enhanced ad copies with callout extensions to highlight unique program features directly within the search ads.
- Ran coordinated social media campaigns to support broader awareness and lead nurturing.
Results Achieved
Through a carefully planned strategy and efficient execution, the campaign delivered outstanding results:
- 7.2 million+ impressions generated across campaigns
- 103,000+ ad clicks driving highly engaged traffic
- 10,947 direct calls received from prospective students
- 4,442 inquiry forms submitted via dedicated landing pages
- Total Spent: ₹7,75,907.53 over three months
