Project Overview
Ganpat University wanted 6,000+ admissions in three months. That’s ambitious, especially with 55 different programs to promote.
Challenge
Managing 55 campaigns simultaneously is chaos. But organization, data-driven optimization, and focus made it work.
Our Approach
Strategy & Execution
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Dedicated Landing Pages: Created custom landing pages for each course, featuring detailed program information and clear calls to action.
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Keyword Research: Conducted deep keyword research to ensure high-intent search targeting.
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Multi-Channel Campaigns: Launched a combination of Search, Display, and Call Extension campaigns across Google Ads.
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Ad Optimization: Enhanced ad copies with callout extensions to highlight unique program features directly within search ads.
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Social Media Support: Ran coordinated social media campaigns to support broader awareness and lead nurturing.
Results Achieved
Here’s what happened:
Key Metrics
- 7.2 million+ impressions generated across campaigns
- 103,000+ ad clicks driving highly engaged traffic
- 10,947 direct calls received from prospective students
- 4,442 inquiry forms submitted via dedicated landing pages
- ₹7,75,907.53 total spend over three months
What This Means
Over 15,000 leads captured. Real people interested in programs. Inquiries at a cost-effective rate.
Key Takeaways
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Scale requires organization: 55 campaigns need discipline, tracking, and clear priorities. Don’t run them blind.
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Mix your channels: PPC, social, organic—each has strengths. Use them together.
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Dedicated landing pages work: One page per program beats generic pages. People convert when they feel the message is for them.
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Monitor and adjust: Real-time optimization killed underperformers, doubled down on winners.